Online stores that sell.

The platform choice determines years of operating costs: which is why we advise platform-agnostic. Shopify fits when you want to go live fast, have little internal tech capacity and standard processes cover your business: low operating costs, a large app ecosystem, reliable hosting. Magento fits when B2B requirements enter the picture: customer-group pricing, approval workflows, complex catalogs, deep ERP integrations. The price is higher operating and development cost. Headless commerce separates storefront from shop logic: maximum frontend freedom and the best load times, but the highest initial investment: worthwhile from a certain scale or with special demands on content and performance. The honest answer to the platform question starts not with the platform but with your business model: catalog size, B2B share, internal team, growth plan. We clarify exactly that before recommending anything, and we justify the recommendation in writing.

The checkout is the most expensive place for mistakes: whoever abandons here was almost a customer. We know the usual suspects from every audit: forced registration before purchase, shipping costs that appear only in the last step, missing payment methods, forms with unnecessary fields, no visible progress. Our method: we first measure where in the funnel visitors actually drop off, product page, cart, address entry, payment, instead of ticking off generic best practices. Then we remove the biggest drop-off points first: guest checkout, express payments like Apple Pay and PayPal, transparent shipping information starting on the product page, mobile-optimized forms. Every change is measured, and with sufficient traffic validated via A/B test. One percentage point more checkout conversion flows straight into revenue, without a single additional euro of marketing budget.

Online stores follow their own SEO laws. The most important rankings usually go to category pages, not product pages. They bundle search volume and don't expire with every product-range change. That is why categories get editorial content from us, clean filter logic without duplicate content, and internal linking that explains the hierarchy to Google. Product pages need structured data: price, availability and reviews then appear directly in the search result. Technically, load time is decisive, especially on mobile, where most shop traffic happens, as is the handling of discontinued products: deleting product pages without a plan burns rankings and linked pages. In shop migrations, SEO is the most common breaking point: without a complete redirect strategy, rankings that took years to build are lost. We plan shop SEO from the start, not as a retrofit once traffic fails to arrive.

Mistake one: migrating without a redirect strategy. Every old URL, products, categories, guides, needs a 301 redirect to its successor, or you lose rankings and revenue at the same time. Mistake two: judging the new shop by its design instead of its numbers. Without a before-and-after comparison of conversion rate and cart value, you will never know whether the relaunch succeeded. Mistake three: underestimating data quality. Migrating product data, customer accounts and order history often takes longer than building the storefront: push it to the end and you push the launch. Mistake four: a big-bang launch without test purchases. Payment methods, shipping rules, tax logic and email flows must be rehearsed with real orders before customers test them for you. Mistake five: stopping after launch. The first weeks deliver the most valuable data: ignore them and you waste exactly the potential the relaunch was meant to unlock.

Phase one: analysis, two to three weeks. Product range, margins, audiences, system landscape: resulting in a platform recommendation and a fixed-price project plan. Phase two: design and build, six to ten weeks depending on scope. Conversion-focused storefront design, development, integration of ERP, PIM and payment, data migration. You follow progress continuously on a test environment, including complete test orders. Phase three: launch. Redirects, final checks, a controlled switchover, for migrations planned so that ongoing sales are not interrupted. Phase four: growth. Now the real work begins: A/B tests on product and checkout pages, email automations for repeat purchase, shop SEO, performance monitoring. An online store is never finished, but it should sell measurably better month after month. That is exactly what we let ourselves be measured by: conversion rate, cart value, repeat-purchase rate.